delmarvadesignandmarketing.com

Archive for the ‘Starting a Business’ Category

For most folks, owning your own business is a dream come true.  The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner.  Sure, there’s more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in.  There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.

If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.  Will they get faster service?  Go ahead and dramatize it, but keep the customer at the focus…”Get free overnight delivery!”  Hey, it tells the customer…you get quick service and a discount on shipping.   Two definite benefits in one statement.

Why should someone buy from you and not your competitor?  I hate to deal a blow to your ego, but it really has nothing to do with you , your product, or your service.  Yeah, its a little self-centered, but customers are attracted by offers that point out the things that benefit THEM.

Read the rest of this entry »

It takes a lot of hard work to get a business off the ground. But, it will worth every hour you have spent getting to where you will be. Before you spend so much as a dollar, talk to a few experts.  Go to the library or get on the internet and research, research, research.  Take a little time to make sure entrepreneurship is right for you.

Make a pro and con list of business ownership, and evaluate yourself honestly.  How many characteristics do you have in common with successful entrepreneurs?  Is your financial position strong enough?  Do you have the necessary technical and management skills? You’re not going to be the perfect entrepreneur.  Nobody is.  But in order to make yourself the best entrepreneur you can be, consider ways to compensate for any weaknesses you might have.

These steps to starting a business are in reasonably good order, but you might find yourself varying from it under your particular circumstances. That really isn’t a big deal, as long as you get most of it done. There are some steps you’ll be able to skip as well, but please don’t skip any of the “big ones”, which I’m sure you’ll pretty much figure out from taking a look at the list. So, assuming you’ve done your evaluation and you still want to start a business, take a deep breath, and let’s get started.

When it comes to investing, many first time investors want to jump right in with both feet. Unfortunately, very few of those investors are successful. Investing in anything requires some degree of skill. It is important to remember that few investments are a sure thing – there is the risk of losing your money!

Before you jump right in, it is better to not only find out more about investing and how it all works, but also to determine what your goals are. What do you hope to achieve with your investments? Will you be funding a college education? Buying a home? Retiring? Before you invest a single penny, really think about what you hope to achieve with that investment. Knowing what your goal is will help you make smarter investment decisions along the way!

Too often, people invest money with dreams of becoming rich overnight. This is possible – but it is also rare. It is usually a very bad idea to start investing with hopes of becoming rich overnight. It is safer to invest your money in such a way that it will grow slowly over time, and be used for retirement or a child’s education. However, if your investment goal is to get rich quick, you should learn as much about high-yield, short term investing as you possibly can before you invest.

You should strongly consider talking to a financial planner before making any investments. Your financial planner can help you determine what type of investing you must do to reach the financial goals that you have set. He or she can give you realistic information as to what kind of returns you can expect and how long it will take to reach your specific goals.

Again, remember that investing requires more than calling a broker and telling them that you want to buy stocks or bonds. It takes a certain amount of research and knowledge about the market if you hope to invest successfully.

Some people were born organized and then there are those of us who struggle with organizing every year at this time.  It seems that it’s always at the end of the year when that little annoying bug begins nudging you to clear things up and start the new year organized.

Well, I’ve read just about everybody’s directions, books, and helpful hints about getting organized (in fact, I’m thinking of writing one myself), and I’ve got to tell you there are some misconceptions being fostered by every organizational guru.  It will be my pleasure to give you the “skinny” on that in today’s column.

Here are the 8 misconceptions that we can throw out:
1.    Handle paper once. This is not only impossible, but in most cases it’s unrealistic.  Instead of handling paper once, get in the habit of doing something with each piece of paper to move it forward.  If you get some information about an upcoming seminar/trade show, for example, decide if you’ll attend or not.  If you’re to attend then note the date on your calendar and sign up.  If not, then toss the information immediately.  If you want to wait to sign up, then make a note in your planner to respond well before the deadline and file the paper in your “to-do” file. Read the rest of this entry »

Budgets and personal finances are not most people’s favorite topics, and certainly not one of mine.  Even bank executives have problems in this area, but if you’re an entrepreneur so do you.  You’re concentrating so much time on your business, your personal checkbook takes a back seat.  Then one day you are met with the startling fact that you’re not saving enough for lean times and you panic.

Well, just apply your professional talents to the situation and become your own personal CFO.  By using your CFO eyes on the situation, it somehow tempers the pain of dealing with your own money.  To get started, here are 5 rules for treating your personal finances like a business:

1. Be Your Own Board of Directors. To make good decisions, you must know what you’re trying to achieve. In business, Board of Directors write mission statements to keep the company on track with goals.  At home, it’s up to you to define your mission and make sure you’re fulfilling it by writing down your goals.  Not just your financial goals either, but your “life” goals. Read the rest of this entry »

Alternative energy stock portfolios are a great part of a modern investor’s financial plan, due to the fac that there is so much upward potential. These make excellent long term growth investment vehicles, and the money put into them by you, the investor, serves to further the cause of implementing the alternative energy power sources that we need as we sail into the 21st century and beyond.

Analysts predict that by 2013, the alternative energy industry will be a $13 billion dollar industry in today’s dollars. This figure bespeaks an enormous return on investment. Indeed, if you were to invest in a start-up alternative energy company, you might find yourself having invested in the next Microsoft in terms of return on investment. People are fed up with the rising costs of gasoline—while this alone is not sufficient understanding of the need for developing alternative energy sources, it is a factor which can act as a market maker—meaning for you that investments in alternative energy companies makes a lot of financial sense.

However, this does not mean that you don’t first want to do some careful research into alternative energy stocks, perhaps with the help of a financial planner. “A few alternative-energy companies are going after the right markets but that doesn’t mean you should go buy every name in the sector. Investors need to be cautious about chasing the stocks,” says Sanjay Shrestha, who is an analyst at First Albany Capital. And if you are an investor, then you know that the problem in this sector is that nearly every single one of the major players in the alternative energy for profit game are start-ups or in the very early stages of growth. This means for you that they have relatively minuscule (even if rapidly growing) sales, and no expected profitability in the near term or history of earnings for you to be able to research. This can lead to some bubbling, as with what happened to the dot-com industry at the turn of the 21st century. Bubbling in the stock market is not a good thing for investors.

Ananlysts and financial planners can play a crucial role in helping you get it right with alternative energy investing. “We don’t play around in the tiny cap stocks that have technology and not much revenue—the ‘hope’ stocks. We invest in companies with clear cash-generation plans in place,” are the words of Ben walker, who is a senior portfolio manager at the Gartmore Global Utilities fund out of London.

Still, the outlook is very positive overall—and healthy. “It is good to see that the number of renewable energy funds and the amount of money flowing into these funds is increasing,” according to chief executive of UK alternative elecricity supplier Good Energy Juliet Davenport. “The renewable generation market is at an important stage in its development; it needs the continued support of the consumer, investor and government to ensure that it reaches its potential and really starts to make a difference to climate change.”

You may begin your own catering service business, which can be financially rewarding and enjoyable. You may do this business in a full or part time basis because events that you may cater may vary from the service they will get from you. In this kind of business, opportunities are very great and there are a lot more benefits that you may not expect. Read the rest of this entry »

Blogs which are also known as web logs are the new thing on the internet. They are pretty much a platform that you can use that will allow you to post your thoughts on most any subject that you want to. They can be used for journaling, promoting, writing, and publishing, anything that your heart desires. However, if you are a beginner and new blogging as well as marketing, there are some very important things that you will want to know.

Blog marketing is pretty easy if you have a marketing mind. You are going to find that many people use blogs as a diary, and many times these blogs that are used for this purpose are not intended to make them money, but simply a way to put there thoughts out there and find others that are going through the same thing. If you have never even had a blog before, the simplest thing that you can do is to start one, and just journal in it for a while. This will allow you to learn just what it takes and what it is all about to keep up a blog. When you are just journaling your thoughts and what is on your mind, you have nothing to lose and nothing to gain. You don’t even have to make your blog public if you don’t want others to read what you have to say. That is a personal preference. However, doing this will let you see how it works. Then you can move on to trying to market a product or a service.

Using a blog to market something is cheaper than using a website. This is because there are so many free ones out there that you can use to get the word out, and they are really just as good as having a website that you pay for. There are of course some advantages to having your own URL, but for a beginner, a free one will work until you get the hang of it and want to move it all over onto your own server. The free blogs are just not that customizable. If you are not familiar with HTML, you are going to find that your blog will look like everyone else’s. But, that is ok in the beginning. You can always make changes later on once you are becoming successful.

When you have your own blog, you are in charge of the content that is posted on it. You can decide what is said, and what is not. You are after all writing it all, right? So, the sky is the limit. Whether you want a blog that does website reviews and takes nominations, or you want to sell things that you make out of your home, the choice is yours. Using a blog to get the word out about whatever you want too is a great way to market and promote something.

Blog marketing can get complicated if you let it. It is really only as hard as you make it. While there are some bloggers out there that are making a six figure income with the use of blog marketing, we all know that it can be done. We just want to know how. Well, for any beginner, start small, and be consistent. The six figure bloggers all did. They started with one, built it up, and then added another blog, built it up. Then, keeping up both blogs and not letting them fall behind, they continued to add more and more. Of course they had help, and they outsourced a lot of their work. If you are looking to make a massive income with blogging, you will need some help.

Blog marketing is a great thing to learn. If you can sell things from a blog, you can sell them anywhere. Making money by using a blog is one of the most satisfying things that you will ever learn how to do. Just do not expect to make money over night, know that you have to work at it consistently everyday, and remember to put into it what you want to get out of it.

Remember,  the purpose of a well-prepared business plan is not to show how sophisticated you are as a writer, but how practical and attainable your goals are.

Whether you’re trying to raise $1,000 or $1,000,000, you should be sure to address certain crucial areas that convince investors your business is a good risk.  Following is a general approach that you can use as a foundation. However, you should tailor your plan to meet the specific circumstances of your business, emphasizing its strengths and addressing the potential problems and challenges to be faced. Read the rest of this entry »

If you want to doing business at home, here are some ideas for you. We’ll update soon for other ideas.

1. Information Researcher

Information researchers and information professionals use their research skills to obtain information for individuals and companies. If you like studying and doing academic research, this might be the business for you. While many researchers spend considerable time on the Internet, most also spend substantial time at libraries, county courts, and other locations where various records are kept. Private investigators and skip tracers are one type of professional researcher.

2. Web Designer

For those of you who have skills in IT, business opportunities are still wide open. Currently, demand for these services is rising sharply. With operations in house, of course, you will be able to offer more flexible prices and compete with large companies.

3. Catering service business

You may begin your own catering service business, which can be financially rewarding and enjoyable. You may do this business in a full or part time basis because events that you may cater may vary from the service they will get from you. In this kind of business, opportunities are very great and there are a lot more benefits that you may not expect.